Directive No. 46/1999/CT-UB, issued by the People's Committee of Ba Ria - Vung Tau Province, addresses the enhancement of provincial management over cultural activities, cultural services, and specific business models providing beverage and coffee accompanied by music. The Directive applies to all organizations and individuals conducting cultural activities, operating cultural service establishments, and operating beverage/coffee music businesses within the provincial territory. It mandates provincial departments, People's Committees of districts, towns and cities, cultural service providers and business operators to implement coordinated measures to ensure cultural norm compliance, public order and safety, and protection of health and morals. Key measures include tighter licensing and registration requirements for establishments providing cultural services or beverage/coffee music; strict enforcement of prohibitions on content and…